How to Build a Business Others Want to Buy by Simmat Kobi;

Author:Simmat, Kobi; [Simmat, Kobi]
Language: eng
Format: epub
Publisher: John Wiley & Sons, Incorporated
Published: 2023-09-05T00:00:00+00:00

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This hands-on, practical immersion in digital marketing not only excites the intern, it excites me! I get to see my content come to life, and I get to see the intern expand, develop and grow. It's immensely rewarding. It's also profitable as this internship provides me with a steady flow of staff. I don't have to pay a recruiter to find new staff either and I get to see them in action before I hire them.

WHY I READ TWO BOOKS A WEEK

I didn't work at EY or KPMG. I didn't have an Ivy League education. My dad was not a corporate titan. I am a self-taught, self-funded, self-made man and have been since I was 15 years old.

This non-immersion in the corporate world has been both a blessing and a curse. A blessing because I didn't learn any bad habits from people who didn't know what they were doing, or fall prey to the old mantra, ‘This is how we do it around here.’ But it's stupid and it doesn't work. ‘I know, but this is how we do it around here.’

It was a curse because I didn't have the direct experience of working under an amazing mentor or see up close the minutiae of how a big corporate operates.

When I launched my business, I did lots of dumb things that stymied growth, but because it was just me and I had no-one else to answer to, I could easily ditch a system and start a new one just as quickly. But this was a slow way to learn. I wanted to know what others did, how they did it and what I should be doing to build my business.

So, I had to source my own Ivy League education. My own Harvard. And I did. I found it in books. You know, those rectangular blocks of paper? Yes, books.

I now have an extensive business book library and I regularly turn to it to resolve a problem. Why wouldn't I look to a book? If someone who has made a billion dollars writes a book telling me how I can do that too, why wouldn't I read it? It'd be stupid not to. They've dedicated years to distilling their knowledge into 200 pages and I get it all for $30? What a bargain. The answers to my problems are right there, in black and white. It amazes me why more people don't read business books.

I choose each book for a reason. It could be a book about leadership, negotiation, sales or social media. In my day-to-day dealings with staff, I refer to the concepts outlined in each book and this creates a common language for the team — a shared ethos — and lets everyone know, ‘this is how we do things around here’.

Importantly, I also give my clients a copy of these books as gifts so that they too know what concepts and principles we are following.

For the past 20 years, I've made it my mission to read two business books a week.

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